<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2310-340X</journal-id>
<journal-title><![CDATA[Cooperativismo y Desarrollo]]></journal-title>
<abbrev-journal-title><![CDATA[Coodes]]></abbrev-journal-title>
<issn>2310-340X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Pinar del Río "Hermanos Saíz Montes de Oca"]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2310-340X2023000300002</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Placemaking Creativo: alternativa en tiempos pos-Covid]]></article-title>
<article-title xml:lang="pt"><![CDATA[Placemaking Criativo: alternativa em tempos pós-Covid]]></article-title>
<article-title xml:lang="en"><![CDATA[Creative Placemaking: an alternative in post-Covid times]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Serrano Leyva]]></surname>
<given-names><![CDATA[Beatriz]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Feria Velázquez]]></surname>
<given-names><![CDATA[Francisco Fidel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Díaz Pompa]]></surname>
<given-names><![CDATA[Felix]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Holguín "Oscar Lucero Moya"  ]]></institution>
<addr-line><![CDATA[Holguín ]]></addr-line>
<country>Cuba</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<volume>11</volume>
<numero>3</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2310-340X2023000300002&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2310-340X2023000300002&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2310-340X2023000300002&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El escenario pos-Covid es una oportunidad para repensar el modelo de turismo cultural que ya mostraba síntomas negativos como el sobreturismo, la carencia de recursos económicos y la falta de autenticidad. El placemaking creativo en el contexto del turismo creativo posee potencialidades para mitigar estos efectos. El objetivo de la investigación fue identificar las potencialidades de placemaking creativos en el destino Holguín para el desarrollo del turismo creativo. Se buscaron los descriptores creative tourism en Scopus y se identificó la posición del placemaking creativo en esta estructura teórica mediante el software SciMAT. Se realizó un análisis de contenido de los artículos sobre placemaking creativo para identificar sus dimensiones. Se elaboró un tesauro para remplazar las palabras clave por la etiqueta de cada dimensión y analizar la densidad mediante la co-ocurrencia de palabras clave en VOSviewer. Se analizaron los factores clave de cada dimensión mediante mapas de co-ocurrencia de palabras clave. Los factores fueron discutidos con especialistas del tema para identificar las potencialidades del destino Holguín. El placemaking creativo es un tema transversal, importante, pero poco abordado. Resultaron como dimensiones los principios propuestos por Greg Richards: recursos, significado y creatividad. Holguín posee potencialidades para el desarrollo de placemaking creativos en la ciudad y espacios rurales. Es necesario el mapeo de emprendimientos creativos y su conjunción en una plataforma digital para la co-creación de experiencias y comercialización. El artículo brinda un primer acercamiento al tema a considerar para la concepción de un nuevo modelo de gestión del turismo cultural orientado al turismo creativo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo O cenário pós-Covid é uma oportunidade para repensar o modelo de turismo cultural que já apresentava sintomas negativos, como o excesso de turismo, a falta de recursos econômicos e a falta de autenticidade. O placemaking criativo no contexto do turismo criativo tem o potencial de mitigar esses efeitos. O objetivo da pesquisa foi identificar o potencial do placemaking criativo no destino Holguín para o desenvolvimento do turismo criativo. Os descritores turismo criativo foram pesquisados no Scopus e a posição do placemaking criativo nessa estrutura teórica foi identificada usando o software SciMAT. Foi realizada uma análise de conteúdo dos artigos sobre placemaking criativo para identificar suas dimensões. Um tesauro foi desenvolvido para substituir as palavras-chave pelo rótulo de cada dimensão e para analisar a densidade por co-ocorrência de palavras-chave no VOSviewer. Os principais fatores de cada dimensão foram analisados por meio de mapas de co-ocorrência de palavras-chave. Os fatores foram discutidos com especialistas da área para identificar o potencial do destino Holguín. A criação de locais criativos é um tema transversal, importante, mas pouco abordado. As dimensões que surgiram como dimensões foram os princípios propostos por Greg Richards: recursos, significado e criatividade. Holguín tem potencial para o desenvolvimento de placemaking criativo na cidade e nas áreas rurais. É necessário o mapeamento de empreendimentos criativos e sua combinação em uma plataforma digital para a co-criação de experiências e comercialização. O artigo fornece uma primeira abordagem do assunto a ser considerado para a concepção de um novo modelo de gestão do turismo cultural orientado para o turismo criativo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The post-Covid scenario is an opportunity to rethink the cultural tourism model that already showed negative symptoms such as overtourism, lack of economic resources and lack of authenticity. Creative placemaking in the context of creative tourism has the potential to mitigate these effects. The objective of the research was to identify the potentialities of creative placemaking in Holguin destination for the development of creative tourism. The descriptors creative tourism were searched in Scopus and the position of creative placemaking in this theoretical structure was identified by means of SciMAT software. A content analysis of the articles on creative placemaking was carried out to identify its dimensions. A thesaurus was developed to replace keywords by the label of each dimension and analyze the density by keyword co-occurrence in VOSviewer. The key factors of each dimension were analyzed using keyword co-occurrence maps. The factors were discussed with specialists in the field to identify the potentialities of the Holguin destination. Creative placemaking is a transversal theme, important, but little addressed. The dimensions that emerged as dimensions were the principles proposed by Greg Richards: resources, meaning and creativity. Holguín has potential for the development of creative placemaking in the city and rural areas. The mapping of creative enterprises and their conjunction in a digital platform for the co-creation of experiences and commercialization is necessary. The article provides a first approach to the subject to be considered for the conception of a new model of cultural tourism management oriented to creative tourism.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[destino turístico Holguín]]></kwd>
<kwd lng="es"><![CDATA[placemaking creativos]]></kwd>
<kwd lng="es"><![CDATA[tiempos pos-Covid]]></kwd>
<kwd lng="es"><![CDATA[turismo creativo]]></kwd>
<kwd lng="pt"><![CDATA[destino turístico de Holguín]]></kwd>
<kwd lng="pt"><![CDATA[placemaking criativo]]></kwd>
<kwd lng="pt"><![CDATA[tempos pós-Covid]]></kwd>
<kwd lng="pt"><![CDATA[turismo criativo]]></kwd>
<kwd lng="en"><![CDATA[Holguín tourist destination]]></kwd>
<kwd lng="en"><![CDATA[creative placemaking]]></kwd>
<kwd lng="en"><![CDATA[post-Covid times]]></kwd>
<kwd lng="en"><![CDATA[creative tourism]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ávila Pérez]]></surname>
<given-names><![CDATA[J. M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Clausuran Iberoarte-2019 con entregas de premios en Holguín]]></article-title>
<source><![CDATA[Boletín del Fondo Cubano de Bienes Culturales]]></source>
<year>2019</year>
</nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Duxbury]]></surname>
<given-names><![CDATA[N.]]></given-names>
</name>
<name>
<surname><![CDATA[Richards]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<source><![CDATA[A Research Agenda for Creative Tourism]]></source>
<year>2019</year>
<publisher-name><![CDATA[Edward Elgar Publishing]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Evans]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Rethinking Place Branding and Place Making Through Creative and Cultural Quarters]]></article-title>
<person-group person-group-type="editor">
<name>
<surname><![CDATA[Kavaratzis]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Warnaby]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Ashworth]]></surname>
<given-names><![CDATA[G. J.]]></given-names>
</name>
</person-group>
<source><![CDATA[Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions]]></source>
<year>2015</year>
<page-range>135-58</page-range><publisher-name><![CDATA[Springer International Publishing]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Frey]]></surname>
<given-names><![CDATA[B. S.]]></given-names>
</name>
<name>
<surname><![CDATA[Briviba]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Revived Originals-A proposal to deal with cultural overtourism]]></article-title>
<source><![CDATA[Tourism Economics]]></source>
<year>2021</year>
<volume>27</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>1221-36</page-range></nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gato]]></surname>
<given-names><![CDATA[M. A.]]></given-names>
</name>
<name>
<surname><![CDATA[Costa]]></surname>
<given-names><![CDATA[P.]]></given-names>
</name>
<name>
<surname><![CDATA[Cruz]]></surname>
<given-names><![CDATA[A. R.]]></given-names>
</name>
<name>
<surname><![CDATA[Perestrelo]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Creative Tourism as Boosting Tool for Placemaking Strategies in Peripheral Areas: Insights From Portugal]]></article-title>
<source><![CDATA[Journal of Hospitality &amp; Tourism Research]]></source>
<year>2022</year>
<volume>46</volume>
<numero>8</numero>
<issue>8</issue>
<page-range>1500-18</page-range></nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Harrison]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Tatar]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Places: People, Events, Loci - the Relation of Semantic Frames in the Construction of Place]]></article-title>
<source><![CDATA[Computer Supported Cooperative Work (CSCW)]]></source>
<year>2008</year>
<volume>17</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>97-133</page-range></nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Montuori]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Beyond postnormal times: The future of creativity and the creativity of the future]]></article-title>
<source><![CDATA[Futures]]></source>
<year>2011</year>
<volume>43</volume>
<numero>2</numero>
<issue>2</issue>
<page-range>221-7</page-range></nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Nieuwland]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Lavanga]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[The consequences of being 'the Capital of Cool'. Creative entrepreneurs and the sustainable development of creative tourism in the urban context of Rotterdam]]></article-title>
<source><![CDATA[Journal of Sustainable Tourism]]></source>
<year>2020</year>
<volume>29</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>926-43</page-range></nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="book">
<collab>OECD</collab>
<source><![CDATA[Tourism and the Creative Economy]]></source>
<year>2014</year>
<publisher-name><![CDATA[Organisation for Economic Co-operation and Development]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Richards]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<source><![CDATA[Cultural attractions and European tourism]]></source>
<year>2001</year>
<publisher-name><![CDATA[CABI Publishing]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Richards]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Creative tourism and local development]]></article-title>
<source><![CDATA[Creative Tourism: A global conversation]]></source>
<year>2009</year>
<page-range>78-90</page-range><publisher-name><![CDATA[Sunstone Press]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Richards]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Cultural tourism: A review of recent research and trends]]></article-title>
<source><![CDATA[Journal of Hospitality and Tourism Management]]></source>
<year>2018</year>
<volume>36</volume>
<page-range>12-21</page-range></nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Richards]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Designing creative places: The role of creative tourism]]></article-title>
<source><![CDATA[Annals of Tourism Research]]></source>
<year>2020</year>
<volume>85</volume>
</nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="confpro">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Richards]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<source><![CDATA[The role of creativity in challenging times]]></source>
<year>2020</year>
<conf-name><![CDATA[ 4Bali International Tourism Conference]]></conf-name>
<conf-loc>Bali </conf-loc>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Richards]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
<name>
<surname><![CDATA[Raymond]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Creative Tourism]]></article-title>
<source><![CDATA[ATLAS News]]></source>
<year>2000</year>
<volume>23</volume>
<page-range>16-20</page-range></nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sacco]]></surname>
<given-names><![CDATA[P. L.]]></given-names>
</name>
</person-group>
<source><![CDATA[Culture 3.0: A new perspective for the EU 2014-2020 structural funds programming]]></source>
<year>2011</year>
<publisher-name><![CDATA[OMC Working Group on Cultural and Creative Industries]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Schroeder]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Coello Torres]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Placemaking-Transformación de un lugar en el asentamiento humano Santa Julia, Piura, Perú]]></article-title>
<source><![CDATA[Hábitat Sustentable]]></source>
<year>2019</year>
<volume>9</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>6-19</page-range></nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Sofield]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
<name>
<surname><![CDATA[Guia]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Specht]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Organic 'folkloric' community driven place-making and tourism]]></article-title>
<source><![CDATA[Tourism Management]]></source>
<year>2017</year>
<volume>61</volume>
<page-range>1-22</page-range></nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="journal">
<collab>Unesco</collab>
<article-title xml:lang=""><![CDATA[Cultura &amp; Covid-19. Impacto &amp; Respuesta]]></article-title>
<source><![CDATA[Boletín Semanal]]></source>
<year>2020</year>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Zuma]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Rooijackers]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Uncovering the potential of urban culture for creative placemaking]]></article-title>
<source><![CDATA[Journal of Tourism Futures]]></source>
<year>2020</year>
<volume>6</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>233-7</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
