<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2411-9970</journal-id>
<journal-title><![CDATA[Alcance]]></journal-title>
<abbrev-journal-title><![CDATA[ARCIC]]></abbrev-journal-title>
<issn>2411-9970</issn>
<publisher>
<publisher-name><![CDATA[Facultad de Comunicación, Universidad de La Habana.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2411-99702018000200105</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[A comunicação museológica na promoção da igualdade de gênero]]></article-title>
<article-title xml:lang="es"><![CDATA[La comunicación museológica en la promoción de la igualdad de género]]></article-title>
<article-title xml:lang="en"><![CDATA[Museological communication in the promotion of gender equality]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Braga]]></surname>
<given-names><![CDATA[Claudomilson F.]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Craveiro]]></surname>
<given-names><![CDATA[Camila]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Tuzzo]]></surname>
<given-names><![CDATA[Simone Antoniaci]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Federal de Goiás  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Centro Universitário de Goiás Uni-ANHANGUERA  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidade Federal de Goiás  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>08</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>08</month>
<year>2018</year>
</pub-date>
<volume>7</volume>
<numero>16</numero>
<fpage>105</fpage>
<lpage>121</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_arttext&amp;pid=S2411-99702018000200105&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_abstract&amp;pid=S2411-99702018000200105&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.sld.cu/scielo.php?script=sci_pdf&amp;pid=S2411-99702018000200105&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo Justificado na ampliação do campo patrimonial e na democratização dos museus enquanto espaço de representação do ethos e da própria urbanidade, esse artigo, através de uma análise teórica e do cenário museológico na América Latina e Península Ibérica, se propõem a uma reflexão sobre o potencial da comunicação museal em promover mudanças sociais no que tange à igualdade de gênero e por consequência mudanças nas relações sociais e no espaço urbano.]]></p></abstract>
<abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Justificado en la ampliación del campo patrimonial y en la democratización de los museos como espacio de representación del ethos y de la propia urbanidad, este artículo, a través de un análisis teórico y del escenario museológico en América Latina y la Península Ibérica, se propone una reflexión sobre el potencial de la comunicación de los museos en promover cambios sociales en lo que se refiere a la igualdad de género y por consecuencia cambios en las relaciones sociales y en el espacio urbano.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Justified in the expansion of the patrimonial field and in the democratization of museums as a space for representing ethos and urbanity itself, this article, through a theoretical analysis and the museological scenario in Latin America and the Iberian Peninsula, propose a reflection on the potential of communication in promoting social change in relation to gender equality and consequently changes in social relations and urban space.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[patrimonio]]></kwd>
<kwd lng="pt"><![CDATA[museus]]></kwd>
<kwd lng="pt"><![CDATA[gênero]]></kwd>
<kwd lng="pt"><![CDATA[comunicação]]></kwd>
<kwd lng="es"><![CDATA[patrimonio]]></kwd>
<kwd lng="es"><![CDATA[museos]]></kwd>
<kwd lng="es"><![CDATA[género]]></kwd>
<kwd lng="es"><![CDATA[comunicación]]></kwd>
<kwd lng="en"><![CDATA[heritage]]></kwd>
<kwd lng="en"><![CDATA[museums]]></kwd>
<kwd lng="en"><![CDATA[gender]]></kwd>
<kwd lng="en"><![CDATA[communication]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Arocha]]></surname>
<given-names><![CDATA[Jorge B]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Del arte cinematográfico a la imagen postelevisiva: representación de la feminidad y co-educación audiovisual]]></article-title>
<source><![CDATA[Dossiers Feministes]]></source>
<year>2014</year>
<numero>19</numero>
<issue>19</issue>
<page-range>149-67</page-range></nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Bauman]]></surname>
<given-names><![CDATA[R.]]></given-names>
</name>
<name>
<surname><![CDATA[Briggs]]></surname>
<given-names><![CDATA[Charles L.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Poetics and Performance as Critical Perspectives on Language and Social Life Author]]></article-title>
<source><![CDATA[Annual Review of Anthropology]]></source>
<year>1990</year>
<numero>19</numero>
<issue>19</issue>
<page-range>59-88</page-range></nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Braga]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Campos]]></surname>
<given-names><![CDATA[P]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Invisíveis e subalternos: as representações sociais do indígena]]></article-title>
<source><![CDATA[Psicologia e sociedade]]></source>
<year>2012</year>
<numero>24</numero>
<issue>24</issue>
<page-range>499-506</page-range></nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Canclini]]></surname>
<given-names><![CDATA[N]]></given-names>
</name>
</person-group>
<source><![CDATA[Los usos sociales del patrimônio cultural. In: Criado, A. Encarnación. Patrimonio etnológico. Nuevas perspectivas de estúdio]]></source>
<year>1999</year>
<publisher-loc><![CDATA[Junta de Andalucia ]]></publisher-loc>
<publisher-name><![CDATA[Consejeria de cultura]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Choay]]></surname>
<given-names><![CDATA[F]]></given-names>
</name>
</person-group>
<source><![CDATA[A alegoria do patrimonio]]></source>
<year>2000</year>
<page-range>245</page-range><publisher-loc><![CDATA[Lisboa ]]></publisher-loc>
<publisher-name><![CDATA[Edições 70]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Coelho]]></surname>
<given-names><![CDATA[L.]]></given-names>
</name>
<name>
<surname><![CDATA[Braga]]></surname>
<given-names><![CDATA[C]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A mulher na exposição permanente do museu Evita]]></article-title>
<source><![CDATA[Revista Anhanguera, Goiânia]]></source>
<year>2015</year>
<volume>16</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>23-33</page-range></nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Duarte]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Nova museologia: os pontapés de saída de uma abordagem ainda inovadora]]></article-title>
<source><![CDATA[Revista museologia e patrimônio]]></source>
<year>2013</year>
<volume>6</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>99-117</page-range></nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Eco]]></surname>
<given-names><![CDATA[U]]></given-names>
</name>
</person-group>
<source><![CDATA[Lector in Fabula. La cooperación interpretativa en el texto narrativo]]></source>
<year>1993</year>
<edition>3ª</edition>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Editorial Lumen]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jodelet]]></surname>
<given-names><![CDATA[D]]></given-names>
</name>
</person-group>
<source><![CDATA[La representación social: fenómenos, concepto y teoría]]></source>
<year>1986</year>
<page-range>469-93</page-range><publisher-name><![CDATA[Psicologia Social]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Laguna]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Ramos]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<source><![CDATA[Patrimonio y cultura de las mujeres. Jerarquías y espacios de género en museos locales de generación popular en institutos oficiales nacionales]]></source>
<year>2007</year>
<page-range>119-40</page-range><publisher-name><![CDATA[La Aljaba]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Loponte]]></surname>
<given-names><![CDATA[L]]></given-names>
</name>
</person-group>
<source><![CDATA[Gênero, educação e docência nas artes visuais]]></source>
<year>2005</year>
<page-range>243-59</page-range><publisher-name><![CDATA[Educação e realidade]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Neumann]]></surname>
<given-names><![CDATA[E. N]]></given-names>
</name>
</person-group>
<source><![CDATA[La espiral del silencio. Opinión pública: nuestra piel social]]></source>
<year>1995</year>
<publisher-loc><![CDATA[Barcelona ]]></publisher-loc>
<publisher-name><![CDATA[Ediciones Paidós]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Ochoa]]></surname>
<given-names><![CDATA[L. M]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Género y consumo cultural en museos: análisis y perspectivas]]></article-title>
<source><![CDATA[La ventana]]></source>
<year>2008</year>
<volume>3</volume>
<numero>27</numero>
<issue>27</issue>
<page-range>205-30</page-range></nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Peraile]]></surname>
<given-names><![CDATA[I.I.]]></given-names>
</name>
<name>
<surname><![CDATA[Ruiz]]></surname>
<given-names><![CDATA[C. L.]]></given-names>
</name>
<name>
<surname><![CDATA[Torreira]]></surname>
<given-names><![CDATA[L.L]]></given-names>
</name>
</person-group>
<source><![CDATA[Exposición y género: El ejemplo de los museos de arqueologia]]></source>
<year>2012</year>
<page-range>271-85</page-range><publisher-name><![CDATA[Nuevos museos, nuevas sensibilidades]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Querol]]></surname>
<given-names><![CDATA[M.A.]]></given-names>
</name>
<name>
<surname><![CDATA[Hornos]]></surname>
<given-names><![CDATA[F]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[La representación de la mujer en los modernos museos arqueológicos: estudio de 5 casos]]></article-title>
<source><![CDATA[Revista Atlântica-Mediterrânea]]></source>
<year>2011</year>
<numero>13</numero>
<issue>13</issue>
<page-range>135-56</page-range></nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rechena]]></surname>
<given-names><![CDATA[A]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Teoria das representações sociais: uma ferramenta para a análise das exposições museológicas]]></article-title>
<source><![CDATA[Cadernos de sociomuseologia]]></source>
<year>2011</year>
<numero>41</numero>
<issue>41</issue>
<page-range>211-41</page-range></nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Rodrigues]]></surname>
<given-names><![CDATA[T. S]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Diferença de gênero na dicotomía público/privado]]></article-title>
<source><![CDATA[17º Encontro Nacional da Rede Feminista Norte e Nordeste de Estudos e Pesquisa sobre a Mulher e Relações de Gênero, 2012, João Pessoa. Anais do 17º Encontro Nacional da Rede Feminista Norte e Nordeste de Estudos e Pesquisa sobre a Mulher e Relações de Gênero]]></source>
<year>2012</year>
<publisher-loc><![CDATA[João Pessoa ]]></publisher-loc>
<publisher-name><![CDATA[Editora Universitária da UFPB]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Silva]]></surname>
<given-names><![CDATA[R. C]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Visualidades femininas: mostras de mulheres artistas no Brasil e em Portugal]]></article-title>
<source><![CDATA[Visualidades]]></source>
<year>2014</year>
<volume>12</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>27-41</page-range></nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="">
<collab>UNESCO</collab>
<source><![CDATA[]]></source>
<year></year>
</nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Vaquinhas]]></surname>
<given-names><![CDATA[I]]></given-names>
</name>
</person-group>
<source><![CDATA[Museus do feminino, museología de género e o contributo da história]]></source>
<year>2014</year>
<publisher-name><![CDATA[Midas museus e estudos interdisciplinares]]></publisher-name>
</nlm-citation>
</ref>
<ref id="B21">
<nlm-citation citation-type="book">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Wolf]]></surname>
<given-names><![CDATA[M]]></given-names>
</name>
</person-group>
<source><![CDATA[Novas tendências da pesquisa: mass media e construção da realidade, estudo dos efeitos a longo prazo]]></source>
<year>1999</year>
<edition>8ª</edition>
<publisher-loc><![CDATA[Lisboa ]]></publisher-loc>
<publisher-name><![CDATA[Ed. Presença]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
