Abstract

SANCHEZ CASTELLANOS, Alejandro. Proposing a Way of Analyzing the Strategic Construction of Discourse: The Representation of Identity. UH [online]. 2018, n.285, pp. 159-174. ISSN 0253-9276.

This paper is aimed at proposing a way of analyzing the strategic construction of a discourse that represents a symbol of cultural identity. Having justified the importance of strategically constructing discourses, five sequential guidelines on analyzing cases where identities are discursively represented are issued. These guidelines are as fallows: analysis of discourse contexts and co-texts; propositional analysis of statements; analysis of discursive acts and macroacts; analysis of discursive strategies; and analysis of the relation between the discourse structure and properties of context and co-text. The results obtained in a case study of discourses that represent a cultural identity ("José Martí" as a symbol) associated with "the Cuban people" are briefly presented.

Keywords : Semiotics of Culture; Discourse Analysis; Discursive Strategy; Evaluative; Cultural Identity.

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