Abstract

MALDONADO CORDOVA, Ana Vanessa; PEREZ ESPINOZA, María José  and  LALANGUI RAMIREZ, Jessica. Tourism Marketing: An opportunity for Small and Medium-sized Ecuadorian Companies for their sustainable growth. Universidad y Sociedad [online]. 2018, vol.10, n.2, pp. 114-119.  Epub Feb 02, 2018. ISSN 2218-3620.

The objective of the present document is to realize an analysis about the different opportunities of the touristic small and medium enterprises in Ecuador and these from the sustainable principle develops economical touristic activities with environmental conscience. The investigation method is descriptive and it has been focused in different subtopics around the marketing, the tourism and the sustainability. Finally it is concluded that the touristic marketing is a very good option mainly for the countries in development like Ecuador to potentiate the nature resources and the ecological beauty owns of its territory as an income source and a way to promote the economic development.

Keywords : Tourism; sustainable development; marketing; consumers; small and medium businesses.

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