Abstract

CASTRO-DIAZ, Alaina Mariana  and  LOPEZ-HERNANDEZ, Daniel. Medicalization of Health Services and Massive Advertising of Drugs in Self-Medication and Polypharmacy. Rev. Cuban de Med [online]. 2023, vol.62, n.2  Epub June 01, 2023. ISSN 1561-302X.

The medicalization of health services and the massive advertising of drugs in self-medication and polypharmacy are relevant issues of global interest. They are linked to the quality of life, deterioration of health and current autonomy of the economic and public health models. The medicalization of poorly managed services perpetuates a harmful circle that transcends public policies, modifying the prognosis of underlying communicable and non-communicable diseases, comorbidities, and pharmacokinetic and pharmacodynamic processes. As a result of these problems, alterations appear in the therapeutic index and its relationship between concentrations to produce therapeutic or toxic effects. This global problem of polypharmacy in public health mainly affects the elderly.

Keywords : medicalization of health services; self-medication; polypharmacy.

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