Abstract

ESPINOSA CUARTAS, Miguel; GUTIERREZ LEYVA, Juan Ernesto; SANCHEZ ROMERO, Yudiht  and  CONTINO RODRIGUEZ, Diana. Proposal of Strategic Actions for the Adequate Management of Leisure Establishments: Varadero Golf Club, Cuba. UH [online]. 2022, n.295  Epub Dec 01, 2022. ISSN 0253-9276.

The purpose of the work was to determine the necessary actions for the adequate management of the Varadero Golf Club. The investigation was divided in three stages: the review and formulation of the methodological theoretical bases that support the research, the management characterization of the tourist entity and finally, the formulation of tourist management actions for leisure and recreation entities, from an integral and sustainable perspective. In the research, consultation with specialists and the weighting and evaluation of specialized criteria in Participation Action Groups prevailed; which derived that the management of the Varadero Golf Club presents great inefficiencies that, together with the threats of the environment, make the application of a survival strategy necessary. It proposes to apply strategic actions that lead to better results for the management of the entity in the short, medium and long term, and in this way reverse the negative situation.

Keywords : golf tourism; management; tourist entity; strategic planning.

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