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Revista Información Científica
On-line version ISSN 1028-9933
Abstract
STEFFANELL-DE LEON, Ingrid Helga; NODA-HERNANDEZ, Marcia; ARTETA-PENA, Yussy and AVILA-ALVAREZ, Julio Cesar. Dimensions that characterize loyalty of internal customers in health services. Rev. inf. cient. [online]. 2023, vol.102 Epub Jan 18, 2023. ISSN 1028-9933.
Introduction:
Satisfaction of internal members of any organization, in particular those which provide medical services, is of a great interest and importance when it comes to achieve high levels of satisfaction and, therefore, loyalty of both patients and their families.
Objective:
To determine dimensions and attributes to get internal customer satisfaction and loyalty in health institutions in Barranquilla, throughout 2021.
Method:
An exploratory descriptive study was carried out in healthcare facilities in Barranquilla. The study was conducted in 367 health officials (n=367). Also it was carried out a review of related literature. It was applied a questionnaire to determine the dimensions and attributes. The attributes were grouped by axis according to those with widest impact and, based on this assess, the name of the dimensions was defined taken into account various previous studies and experiences. Factor and principal component analyses were applied.
Results:
The 79 % of the total variance covered the following dimensions: teamwork, job recognition, working conditions and work benefits. The attributes distributed in the dimensions can certify the high level found.
Conclusions:
The internal customer is a key factor in any institution, and the proposed attributes for customer satisfaction and loyalty in health institutions are considered adequate.
Keywords : loyalty; internal customer; satisfaction; quality control; quality of medical care.