Abstract

VILLACIS ZAMBRANO, Lilia Moncerrate; ROMAN VELEZ, Víctor Manuel  and  ALVAREZ ZAMBRANO, Lucia Margarita. Experiential marketing a new educational training as a market strategy. Conrado [online]. 2022, vol.18, n.85, pp. 252-258.  Epub Apr 02, 2022. ISSN 1990-8644.

The research work aimed at the development and use of new formative and educational experiences of Experiential Marketing as a tool that strengthens new strategies in the market such as technology. A qualitative and quantitative research methodology was used. To capture the diagnosis, the survey technique was used, in the information process the SPSS 21.00 software was used. which allowed us to demonstrate new strategies from the reality of experiential marketing, through the creation of unique training, educational experiences that generate an emotional bond between the company and the client, in order to increase consumer satisfaction by providing them with a true associated experience. to the consumption of the products or services and in a peculiar way of the market. helped to consider the use of Experiential Marketing from educational training, as a strategic tool that allows the strengthening of the new society, in the technological field.

Keywords : Strategies; experiential marketing; market; training; educational technology.

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