Abstract

VALLE NUNEZ, Angie Pamela. Financial planning a key tool for achieving business objectives. Universidad y Sociedad [online]. 2020, vol.12, n.3, pp. 160-166.  Epub June 02, 2020. ISSN 2218-3620.

Financial planning is a key financial management tool that understands and grants control, improves the decision-making process, as well as the level of achievement of objective and organizational goals. Planning can be a flexible tool due to its adaptation to different areas and aspects of business and personal life. The article aims to determine how financial planning is a key agent in institutions. A descriptive-analytical study is carried out, using techniques such as interviews and documentary gathering. It is concluded that financial planning is an indispensable tool to guarantee business achievement, which allows anticipating and showing future problems, taking stock of the company's position and establishing a course to follow; as well as providing a framework for determining the financial impact and effects of various corrective actions.

Keywords : Financial planning; organizational objectives; decision making; financial analysis.

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