Abstract

PACHECO RODRIGUEZ, Miryam Gabriela  and  CABRERA MENDEZ, Margarita. Intangible management as a fundamental support in the development of new organizations. Universidad y Sociedad [online]. 2020, vol.12, n.3, pp. 398-406.  Epub June 02, 2020. ISSN 2218-3620.

The objective of the research is to analyze the components that make up the management of intangibles in companies, the interaction they have between them and how these elements contribute to institutional development, due to the relevance that these parameters have taken on a global level. The methodology that is applied in the development of the study is qualitative and is based on a documentary review of various books, articles from scientific journals by relevant authors, obtaining valuable information that from its subsequent analysis the conclusions of the research are raised.

Keywords : Intangibles management; human talent; communication; reputation; corporate image; brand.

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