Abstract

BAQUE VILLANUEVA, Lisenia Karina; VITERI INTRIAGO, Danilo Augusto; ALVAREZ GOMEZ, Lyzbeth Kruscthalia  and  IZQUIERDO MORAN, Aída Margarita. Business plan for the enterprises of popular and solidarity economy actors and organizations. Universidad y Sociedad [online]. 2020, vol.12, n.4, pp. 120-125.  Epub Aug 02, 2020. ISSN 2218-3620.

The primary objective of this research is to design the structure of a new business plan for the ventures of the actors of popular and solidarity economy in the province of Los Ríos. The descriptive, qualitative and quantitative methods were used, which allowed gathering the necessary information from the 24 entrepreneurs of the Young Impulse project led by the Youth Technical Secretariat who constituted the population subject to analysis in this research.

Keywords : Business plan; entrepreneurship; company.

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