Objective:

To establish a procedure for organizational changes of a company to improve the performance of Pescaisla Commercial Fishing Industry, in Isla de la Juventud, Cuba, in the 2015-2017 period.

Methods:

Theoretical, empirical, and statistical methods and techniques were applied to develop the proposal of a procedure to conduct an organizational change and provide the necessary tools for its management.

Results:

The procedure is a tool for the entity, which allows for management of the change process, and dynamization of the organization’s performance as a whole. The theoretical background of organizational management centered on social and human aspects was systematized, along with technological and structural elements. Conclusions: This novel proposal is being developed for the first time in the company. It stems from the definition of managing team, as a first step to understand the dynamics of such management system.

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