Abstract

ZERMENO ESPINOSA, Ma Elena; VILLEGAS MORAN, Elsa del Carmen; PAZ ALVARADO, Graciela  and  VARGAS GUTIERREZ, Yazmin. Interdisciplinary experiences in connection with the communities served and other social institutions. ARCIC [online]. 2020, vol.9, n.22, pp. 126-143.  Epub June 24, 2020. ISSN 2411-9970.

Communication strategies and experiences derived from research-action are presented, where university students from different disciplines participate, with social institutions, including the population served; in congruence with the priorities set forth by the Institutional Development Plan 2015-2019, which promotes strengthening the current schemes and programs for linking the UABC with society; therefore, through academic practices of "Transdisciplinary Intervention Projects" and the "USIC" social service program, issues of food security, economic autonomy with a gender perspective, rickettsiosis prevention and nutrition were addressed; among other; resulting in various actions undertaken by university students of Communication and Education Sciences, Psychology, Veterinary Sciences, Law, Nutrition, Gastronomy and Agronomy; with the inclusion of children, youth and adults from vulnerable or rural communities; that through focus groups, workshops, conferences, puppet theater or other symbolic forms, they promoted their appropriation; all this in connection with the Health Secretary of the State of Baja California and a rural development agency that in turn was governed by the Secretariat of Agricultural Development and the Food and Agriculture Organization of the United Nations (FAO); benefiting more than 3,700 residents of Mexicali and Ensenada, Baja California, from 2015 to 2019.

Keywords : Health communication; Rickettsiosis; food security; Communication for development; university social responsibility.

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