Resumen

SARMIENTO REYES, Yoel Ramón  y  DELGADO FERNANDEZ, Mercedes. Measuring enterprise competitiveness for territorial development. Coodes [online]. 2020, vol.8, n.3, pp. 409-424.  Epub 02-Dic-2020. ISSN 2310-340X.

In competitiveness evaluation models, there is a consensus that it is necessary to define dimensions, variables and indicators depending on the level (country, region, industry or sector and enterprises), the context and the objectives pursued. The connection between the measurement of competitiveness at the enterprise level and the results achieved in a territory contributes to improving the effectiveness of local management. The objective of this article is to define the system of indicators that allows measuring competitiveness in enterprises according to the customer-market, social, technical, economic-financial and environmental dimensions, with their respective variables and indicators for their application in Holguín Province, Cuba. The comparison of the behavior of six enterprises of two sectors (Construction and Industry) of Holguín's territory allows corroborating the usefulness for decision makers at an enterprise and territorial level, using the calculation and comparison of the established indicators. An experiment is also designed and processed with the Analysis of Variance in order to know the incidence of the dimensions and sectors in the performance index of enterprise competitiveness. The system designed to measure competitiveness is flexible, dynamic and multidimensional. It allows the analysis of the behavior of enterprises with a comprehensive approach to development at the provincial level.

Palabras clave : competitiveness; dimensions; experiment design; indicators; measurement; variables.

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