Resumo

GONZALEZ APORTELA, Odette; BATISTA MAINEGRA, Amado; HERNANDEZ DIAZ, Lissette  e  ROJAS HERNANDEZ, Nidia. Health promotion from the perspective of quality management at the University of Havana. Gac Méd Espirit [online]. 2017, vol.19, n.1, pp. 62-72. ISSN 1608-8921.

Background: Humanity is facing the increase of certain diseases, preventable and curable, hence the importance of health promotion to raise the risk perception of the population; due to this, it was designed a Health Education Recreation Festival at the University of Havana based on the quality management system of the university extension implemented. Objective: To systematize the Health Education Recreation Festival as an experience of quality management in health promotion. Methodology: A prospective systematization was carried out using elements participatory action research from September 2012 to February 2016. PNI technique and a questionnaire to assess the degree of satisfaction of participants were applied. Results: Thirteen types of activities were designed, organized and executed in ten editions of the Festival, reaching 4259 people, of which 87.8 % showed a high degree of satisfaction. Conclusions: Through this experience, a new methodology is proposed to work on health promotion in the university community, not as a tool, but as a process of cultural promotion, aimed at awakening in the university community and the population, interest in health and the assumption of individual and collective responsibility.

Palavras-chave : Quality management; community development; health education; education higher; Health Education Recreation Festival; health promotion.

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