Resumo

PEREZ PADRON, Susana  e  MORENO MENDEZ, Freddy R.. Technological innovation and market research in the Cuban Enterprise System. Universidad y Sociedad [online]. 2018, vol.10, n.1, pp. 367-373.  Epub 02-Mar-2018. ISSN 2218-3620.

The main objective of this paper is to analyze the importance of market research to develop technological innovation processes and its challenges on the Cuban business society. To accomplish this goal, it is imperative to take into account the context where in the economic, political, social and cultural fields, the Cuban technological innovation takes place. Although there have been some breakthroughs related with market research and technological innovation, its combination has hardly been carried out in most of the cases. One of the major challenges of this topic is to make executives, representatives and decision-makers aware of using market research as a cornerstone during the technological innovation processes.

Palavras-chave : Technology Innovation; market research; cuban business system.

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