Abstract

DEL PINO ESPINOZA, Ariana Daniela  and  LLORET ROMERO, María Nuria. Changes in academic communication through predictive analysis and new trends of university e-branding. Universidad y Sociedad [online]. 2019, vol.11, n.2, pp.48-54.  Epub June 02, 2019. ISSN 2218-3620.

The world trends have changed the way of seeing society, getting goods or acquiring knowledge. Cultural movements have been affected by digital change, generating a new current among universities. They are permuting the way of learning, understanding, reasoning and proposing, which allows an evolution of the professional profile, a new movement of university style for education throughout life, something that is being achieved, through platforms and devices that allow to educate more, in less time for less cost and in any place. The 100 top universities were researched according to the Shanghai ranking through google trends to know the last fourteen years and the last twelve months and which have been the countries of greatest interest, the percentage of search and all the topics of greatest interest related to them. It is evident that online learning is imminent and that the software generated for this has had, has and will have a great relevance for the change of learning in students and how these trends influence students worldwide; besides the need to compare universities to have quality education.

Keywords : Trends; e-university; e-branding; e-communication; predictive analysis.

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