Abstract

DIAZ FERNANDEZ, Ileana  and  ECHEVARRIA LEON, Dayma. Business Management and Gender: Opportunities and Challenges for Cuba. Econ. y Desarrollo [online]. 2016, vol.157, n.2, pp. 39-49. ISSN 0252-8584.

This paper starts from the premise that a business management from a gender perspective would contribute to a balanced relationship between men and women in all political, economic and social fields, from the empowerment and economic autonomy of women, the less favored group. In this paper we try to give a brief scene on the gender theme and its relation to business management, as well as to point out some elements about the opportunities and challenges of the Cuban business system for the inclusion of gender perspective into the enterprise

Keywords : business administration; business behavior; feminist economy; policy objectives.

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