Resumen

KING-DOMINGUEZ, Andrea; AMESTICA-RIVAS, Luis; ARZOLA, Javiera  y  ERIZA, María José. Brand Value of Higher Technical and Professional Education Institutions in Chile. Rev. Cubana Edu. Superior [online]. 2021, vol.40, n.3  Epub 01-Jul-2021. ISSN 0257-4314.

The objective of this work is to evaluate financially the brand of the Professional Institutes (PIs) of Chile, one of the most relevant actors of the Technical-Professional Higher Education (ESTP) of the country, non-university organizations and to know the factors that influence its value. For this purpose, a method of "multiple valuation" was used for the 43 institutions based on their financial information for the years 2015-2017. Among the most significant results we can mention that 22,2 % of the PIs have a positive brand value. Coincident with these, the most relevant variable was the "university dependence", that is, those institutions that are related in the property with a university, obtain statistically a greater value of brand.

Palabras clave : quality; profesional institutes; valorization.

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