Resumo

CAMPOS, Maybe; SUAREZ, J  e  OJEDA, R. Strategic management model for decision making in agricultural entities. Implementation in a UBPC from Martí municipality (Part I). Pastos y Forrajes [online]. 2013, vol.36, n.1, pp. 95-105. ISSN 0864-0394.

This work had as objective the implementation of a strategic management model suitable for supporting decision making in a basic unit of cooperative production (UBPC) in the Martí municipality (Matanzas province, Cuba), specifically the stages of evaluation and identification of relevant indicators, which allowed to visualize the productive entity as a system where the context, inputs, processes and products are evaluated, in a participatory way. In this part of the implementation, the mapping of social actors allowed to identify all the people and organizations that can be critical for the planning, design, implementation or evaluation of the UBPC's strategy. Likewise, a set of 36 relevant indicators for decision making in this UBPC were identified, organized in four dimensions: environmental, social, economic and technical-productive, from them 18 were selected that become a key input to support it. On the other hand, in this scenario the conversion of a specialized cattle milk production system into integrated livestock production-agriculture systems, which enhance nutrient and energy recycling, biodiversity increase and production of environmental services, was started.

Palavras-chave : decision making; strategic management; UBPC.

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