Abstract

NUNEZ PAULA, Israel  and  ALCALDE HEVIA, María Eugenia. El UNICEF en Cuba: necesidades de información y política de servicios. ACIMED [online]. 1999, vol.7, n.2, pp.82-103. ISSN 1024-9435.

This papers is a synthesis of a research conducted to determine and register with precision the universe of potential users from the Documentation Center of the UNICEF’s office in Cuba with an adequate segmentation of its real groups and service priorities (differential services policy), and to methodologically design the investigation of the specific information nedds of each priority segment, according to the resources available to this purspose. Every variable, source, technique or instrument, every segmentation or priority criterion is carefully based on research so that the methodology may be applied, step by step, to another information entity, and to take it as a basis together with the "Metodological guide for the study of needs" by Israel Nuñez. The paper is included, as a particular case, in a series of investigations made within the Communication Management area among the users and customers of the information entities and systems. The conclusions may be applied to the case of the information entities of the national offices of international bodies or organizations. This specific case of the UNICEF is considered of great importance. Its present projection is also described in this analysis.

Keywords : INFORMATION NEEDS; INFORMATION POLICY; INFORMATION SERVICES; UNICEF; DEMAND STUDIES.

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