Background:

health communication has shown to be of vital importance to achieve changes in the individual and social behaviors of people.

Objective:

to design a health communication plan aimed at older adults with diabetes mellitus.

Methods:

a technological development investigation was carried out, methods of the theoretical level and empirical level were used, in the Hermanos Cruz University Polyclinic of Pinar del Río, in the second quarter of 2018.

Results:

the diagnosis of the situation was made, the appropriate behaviors to be followed by the audience were established, the objectives of knowledge and appropriate behaviors were formulated and the definition of monitoring and evaluation mechanisms was also made.

Conclusions:

a health communication plan was developed and proposed for older adults with diabetes mellitus, taking into account the objectives of knowledge and appropriate behavior, and its importance is offered for the education of older adults with diabetes mellitus. The slogan of the messages allows to fulfill the behavioral and knowledge objective that it has from the proposed activities.

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