Introduction:

in Cuban retail trade activity, the issue of client protection is gradually more recurrent and complex, given that the contravention of the client rights is a present scourge that concerns the State, specifying its importance and the citizen role within the chain of social consumption, and intended for the national economy, towards the continuous improvement of the quality of life, as well.

Objective:

to value the need of having a legal norm with the scope of a law on client protection principles in Cuba, going beyond the existing limitations in the current legislation and in connection with the requirements of the update.

Methods:

a descriptive- instructive and critical analysis was conducted comprising a literature review. From the theoretical point of view, the historical-logical and historical-legal methods were applied, at the empirical level: the documentary analysis.

Development:

the proposed article is based on a conceptual analysis of the client protection categories, from its doctrinal and legislative treatment in Cuba, with emphasis on what is regulated from the constitutional, civil, criminal and administrative spheres, deepening in the most recent management of the issue into the process, which is aimed at updating the economic and social model.

Conclusions:

it is confirmed that despite the advancement completed in the accomplishment of the Guidelines of the Economic and Social Policy, as a rule for updating the model of development in Cuba, the client protection policy must find concrete expression in a legal norm with scope of law.

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