Resumen

VITERI-MOYA, Jorge; JACOME-VILLACRES, María Belén; MEDINA-LEON, Alberto  y  PILOTO-FLEITAS, Neydalis. Integral index for the evaluation of the university social responsibility in Ecuador. Ing. Ind. [online]. 2012, vol.33, n.3, pp.295-306. ISSN 1815-5936.

The role of universities, facing the vertiginous changes of a globalized world, is considered essential for students´ capacities and values formation, in such a way that it allows them to meet the demands and needs of society as well as to communicate and establish a culture of Social Responsibility within the professional practice. Nowadays, it is perceived a tendency to use global indicators to evaluate different aspects of organizational management. Consequently, this article proposed an integral index in order to evaluate University Social Responsibility, through key processes: academic, management, involvement with the collective and the inclusion of 2 essential perspectives in the social responsibility management process: environmental and communicational. Its formulation was based on the application of a methodology that compiled bibliography on social responsibility indicators, reduced the list obtained and then conformed the integral index that was finally proposed.

Palabras clave : strategic planning; University Social Responsibility; stakeholders; management integral indicators.

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