My SciELO
Services on Demand
Article
Indicators
- Cited by SciELO
Related links
- Similars in SciELO
Share
Ingeniería Industrial
On-line version ISSN 1815-5936
Abstract
BERRIEL-CABALLERO, Georgina; OTERO-GOMEZ, Libertad and ALBERT-DIAZ, María Elena. Diagnostic for a valoration to implement a new market service . Ing. Ind. [online]. 2014, vol.35, n.1, pp. 85-93. ISSN 1815-5936.
The Cuban economic system reforms and structural changes, functional and organizational, that are undertaken throughout the enterprise system, make their institutions to be prepared to achieve the objective of continuing its development mission. In this context, the enterprise object of study should seek new markets and introduce new services, to maintain its leadership and competitiveness. This paper analyzes the company's internal preparation to assume a high national demand service, for it is used as a diagnostic tool, the Balanced Scorecard
Keywords : balanced scorecard; service new; diagnostic.