Abstract

CASTILLO-VERGARA, Mauricio; ALVAREZ-MARIN, Alejandro  and  CABANA-VILLCA, Ricardo. Design thinking: how to guide students and business entrepreneurs in the application. Ing. Ind. [online]. 2014, vol.35, n.3, pp.301-311. ISSN 1815-5936.

The concept of design thinking is been used since a couple of years ago. This is used in solving problems in business modeling, strategic planning and development of ideas, and companies increasingly require the use of this concept. As some articles forums dealing with the subject as general information, the aim of the study was to describe the methodology and tools to use in your application. The proposal prepared has high relevance in the field of learning students, entrepreneurs and businessmen that would encourage the development of user-centric innovations. The article describes various tools, which by their nature can be used widely, and which was developed from the experience of the authors in the field of teaching and support of expert consultants in the subject

Keywords : design thinking; innovation; entrepreneurship; design; creativity.

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