Abstract

GARBIZO FLORES, Noraida; ORDAZ HERNANDEZ, Mayra  and  GARBIZO FLORES, Odaliz. Educational strategy to promote entrepreneurship in university students, from professional guidance. Rev. Mendive [online]. 2024, vol.22, n.2  Epub June 30, 2024. ISSN 1815-7696.

Professional orientation and entrepreneurship emerge as a necessary relationship in Cuban Higher Education, taking into account the need to stimulate the training of entrepreneurial students with professional life projects that enable their contribution to the municipality as a space for the common good. By virtue of what has been expressed, the article intends to socialize an educational strategy aimed at gradually promoting entrepreneurship, from the professional orientation process. The proposal was structured into three specific strategic actions: redefinition of entrepreneurship as a process and result, training for the pedagogical group and the design of professional orientation workshops "Youth, entrepreneurship and local development." For this, a qualitative methodology was used that considers the interpretation of the results from a dialectical conception, with the use of historical-logical methods, modeling and the help of documentary analysis and the Iadov technique for the evaluation of the proposal. The results reveal the potential of an educational strategy that contains actions and operations that favor the training of entrepreneurial students with professional life projects that stimulate the use of knowledge for prosperous, sustainable, equitable and inclusive municipal development.

Keywords : vocational training; social entrepreneurship; professional guidance, life project; creativity; innovation.

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