Abstract

PALIICHUK, Elina Oleksandrivna. Motivational communication in Academic setting: A Ukrainian Case. Conrado [online]. 2022, vol.18, n.88, pp. 61-72.  Epub Oct 30, 2022. ISSN 1990-8644.

Organizational communication is vital for high performance. Physical distancing at workplaces and in learning environments calls for redefining communicative strategies for maintaining institutions effective, which entails a paradigmatic shift in management studies. This project explores the potential of applying M. Johnson’s image scheme theory for enhancing effective communication in education institutions due to the mindful use of the motivational language. The objective is to reveal the dominant schemes in the educators’ speech and verify predicted perceptions in terms of motivational component of schemes charged language. The linguistic aspect is investigated by using conceptual and stylistic analysis method, while the empirical enquiry is made by conducting a survey among members of Borys Grinchenko Kyiv Metropolitan University (BGKU) community. The stepwise procedure includes identifying recurrent schemes in educators’ direct speech; evaluating motivational component of the selected educators’ statements; and revealing prevailing schemes to which respondents react more frequently. It has been established that the language material features such schemes as UP, LINK, CONTAINMENT, PATH, ENABLEMENT, whereas the respondents react with conceptualising the experimental language content through CENTER-PERIPHERY, UP, LINK, PATH schemes. This provides the insights into the cognitive mechanisms of motivational communication in education domain and gives rise to further studies based on extended observations over the larger scope of experimental language content. The value of the paper is that it sheds light on the state-of-the-art communication within the institution and opens new views on prospective research fields in linguistic domain.

Keywords : Schemes; Organizational communication; Education; Survey; Motivation.

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