Abstract

AGUILERA DIAZOR, Anailys. The Strategic Planning of the Cost of the Sanitary Registration of Medicines. Cofin [online]. 2021, vol.15, n.2  Epub July 28, 2021. ISSN 2073-6061.

With the purpose of providing organizations with competitive advantage, a procedure based on the analysis and identification of the value chain and its cost drivers is proposed to plan the price of the sanitary registration of medicines according to the activities that generate it and taking into account different conceptions of business management.

Keywords : value chain; strategies; management; competitive advantage..

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