Abstract

CANOVAS RIVERON, Guberto; LOREDO CARBALLO, Néstor Alberto  and  PALACIOS HIDALGO, Ángela Laura. Indicators of sustainable competitiveness for strategic decisions making in Campismo Popular Camagüey enterprise. Cofin [online]. 2023, vol.17, n.1  Epub Jan 01, 2023. ISSN 2073-6061.

The objective of this research is to propose indicators of sustainable competitiveness as a source of information for making strategic decisions in the tourist destinations of the company Campismo Popular Camagüey. The establishment of sustainable competitiveness indicators and their systematic measurement makes it possible to evaluate the transformations and changes in natural, social and economic systems, as well as the degree of conservation of the values that sustain a region or area for tourism development, since these must be critical instruments that allow the analysis of human activity and its impacts. The main result of this research lies in providing a tool that provides information to carry out a strategic decision-making process focused on making the tourist destinations of Campismo Popular Camagüey competitive and contributing to sustainable development.

Keywords : sustainable development; tourist destination; analytic outline; sustainable tourism.

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