Background:

the role of technological platforms is radical in any health communication proposal, especially if it is aimed at university students in order to generate successful campaigns in the population.

Objective:

to identify the theoretical-methodological and practical components that support the use of new technologies, from their social approach, together with the specific contributions of virtual platforms, for the implementation of a health communication proposal.

Methods:

an investigation with a qualitative approach was carried out at the Catholic University of Cuenca, Medicine degree from September 2021 to March 2022. Theoretical and empirical methods were used: in-depth interviews, documentary review and focal groups.

Results:

lack of knowledge was evidenced by the students of the Medicine degree about communication models and their implementation with the use of new technologies related to preventive health campaigns. The theoretical-methodological and practical components that support the use of new technologies were identified, together with the specific contributions of virtual platforms for the implementation of a health communication proposal on the promotion of healthy lifestyles and disease prevention, which was valued by expert criteria.

Conclusions:

the designed product was adequate: it provided that teachers, medical students, future professionals and health managers get prepared to effectively communicate prevention and health care campaigns in dissimilar contexts beyond the national environment.

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