Abstract

BRAVO LOPEZ, Gisela; RIOS FIGUEROA, Ángel Patricio  and  JURADO RONQUILLO, Marivel. Stimulation for the development of creativity in the audiovisual arts production career. Universidad y Sociedad [online]. 2021, vol.13, n.3, pp. 161-171.  Epub June 02, 2021. ISSN 2218-3620.

The article refers to the results of an investigation focused on a problem in pedagogical sciences, "the stimulation of creativity in the teaching-learning process, in the Audiovisual Arts Production career". The objective was aimed at proposing a didactic strategy that contributes to this purpose. Theoretical, empirical and mathematical methods were used, which generated valuable information for the authors' position. As a result, the didactic strategy organized in the following stages was presented, which was validated and demonstrated that it constitutes a contribution to improve the teaching-learning process, since it allows planning, directing, organizing and executing it, from an innovative perspective, and progressively increases the participation of students in the various academic activities of the career. It was concluded that the theoretical foundations that support the stimulation for the development of creativity in the teaching-learning process of the career, confirm the didactic nature of the activities that must be deployed to achieve this purpose; and reveal the personalized nuance with which it must be conceived. This condition is specified to the extent that it is possible to relate the stages of the creative process with those of the teaching-learning process.

Keywords : Creativity; Stimulation; Didactic strategy; Teaching-learning process.

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