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Retos de la Dirección

On-line version ISSN 2306-9155


CARBALLO CRUZ, Edianny; BETANCOURT GARCIA, María E  and  CARBALLO RAMOS, Elme E. Innovation of Touristic Products in Resorts, A Procedure Based on Complex Adaptative Systems. Rev retos [online]. 2021, vol.15, n.1, pp. 1-26.  Epub May 22, 2021. ISSN 2306-9155.


To design an innovating procedure of touristic products using a complex adaptative system approach to generate new and improved products.


Theoretical methods, such as the historical-logical, analysis and synthesis, and induction-deduction methods were used. Empirical methods like interview, observation, and survey were used as well. Team working was the technique used, through parallel learning structures or teams, whose role facilitated training, learning, and innovation. Besides, computerized intelligence techniques were used, particularly association rules, and Markov chains, to generate innovation sequences.

Main results:

A procedure relying on complex adaptative systems was designed, which can generate adaptative characteristics that modify and adapt innovation sequencing to resort hotels, based on SAC-InnoTour software designed for this purpose. Implementation at Melia Cayo Coco Resort permitted the development of new or improved products, and to identify the competitive advantages that contributed to customer differentiation and satisfaction.


The procedure works as a complex adaptative system, since it generates adaptative characteristics that modify the structure, which was observed in the innovation sequence produced with the software. The implementation of this procedure at the chosen resort, corroborated its practical validity, based on its pertinence and the fulfillment of the set work objectives.

Keywords : innovation; touristic product; complex adaptative systems.

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