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Retos de la Dirección

On-line version ISSN 2306-9155


TARIFA LOZANO, Lourdes et al. Quality Strategic Planning in Universities. Rev retos [online]. 2022, vol.16, n.1, pp. 199-224.  Epub Apr 29, 2022. ISSN 2306-9155.


To articulate quality management with strategic planning at the University of Matanzas, Cuba.

Methods and techniques:

Analysis and synthesis, and induction-deduction were used as theoretical methods; whereas the empirical methods were surveys, interviews, observation, process flow sheets, and analysis of parameters.

Main results:

A model for quality strategic planning that aligns university management with the Evaluation and Accreditation System of higher education, using a strategic approach. Several tools were used for university management, such as the process approach, and process flow sheets that contribute to management control and integration.


Planning that can help visualize quality as the target of previously set objectives, especially, having a broad participatory character.

Keywords : quality; university management; strategic management; process approach; management system.

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