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Retos de la Dirección
On-line version ISSN 2306-9155
Abstract
TARIFA LOZANO, Lourdes et al. Quality Strategic Planning in Universities. Rev retos [online]. 2022, vol.16, n.1, pp. 199-224. Epub Apr 29, 2022. ISSN 2306-9155.
Aim:
To articulate quality management with strategic planning at the University of Matanzas, Cuba.
Methods and techniques:
Analysis and synthesis, and induction-deduction were used as theoretical methods; whereas the empirical methods were surveys, interviews, observation, process flow sheets, and analysis of parameters.
Main results:
A model for quality strategic planning that aligns university management with the Evaluation and Accreditation System of higher education, using a strategic approach. Several tools were used for university management, such as the process approach, and process flow sheets that contribute to management control and integration.
Conclusions:
Planning that can help visualize quality as the target of previously set objectives, especially, having a broad participatory character.
Keywords : quality; university management; strategic management; process approach; management system.