SciELO - Scientific Electronic Library Online

vol.16 issue2Title: Procedure for the management of creative industries projects for the sustainability of the historic centersTourism diagnosis of the Huarmey district in Peru author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand



  • Have no cited articlesCited by SciELO

Related links

  • Have no similar articlesSimilars in SciELO


Retos de la Dirección

On-line version ISSN 2306-9155


SORIA PINERA, Francisco Enrique  and  RUANO ORTEGA, Eligio Rafael. Determining factors of competitiveness in the Oriente Pharmaceutical Laboratory Company of the BioCubaFarma business group. Rev retos [online]. 2022, vol.16, n.2, pp. 217-248.  Epub Aug 29, 2022. ISSN 2306-9155.


Determine the factors that significantly drive the development of competitiveness in a pharmaceutical company that produces generic drugs.

Methods and techniques:

It use the Oriente Pharmaceutical Laboratory Company of the Superior Organization of Business Management "BioCubaFarma", as a case study. Primary data was collected through survey. The study population was a set of factors that determine business competitiveness, obtained from the literature review; in which the survey is used with a scale of 1-5 that was carried out through the checklist instrument supervised by a group of experts. To evaluate the different determining factors of competitiveness, the exploratory factorial analysis technique was used.

Main results:

It provides a procedure that allowed determining the factors that significantly affect the improvement of the development of competitiveness, which represents a practical benefit, which allows continuous improvement in the development of competitiveness in the Oriente Pharmaceutical Laboratory Company.


The result obtained is consistent with what has been said both in theory and in practice and responds to the objective by determining the factors that have a significant impact on improving the development of the competitiveness of a pharmaceutical company that produces generic drugs that, knowing them, measuring them, control them are corrected and directed according to the goals of the company's competitive strategy and not done randomly.

Keywords : competitiveness; business competitiveness; determining factors; indicators; competitive factors.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )