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Retos de la Dirección
On-line version ISSN 2306-9155
Abstract
CANOVAS RIVERON, Guberto; LOREDO CARBALLO, Néstor Alberto and PALACIOS HIDALGO, Ángela Laura. Relationship between the strategic business decision-making process and the sustainable competitiveness perspective. Rev retos [online]. 2024, vol.18, n.1 Epub Apr 10, 2024. ISSN 2306-9155.
Objective:
To base the relationship between the strategic business decision-making process and the sustainable competitiveness perspective.
Methods and techniques:
Documentary review from national and international bibliographic sources and dialectical logic to discover the qualitative content of the relationship between the strategic business decision-making process and the sustainable competitiveness perspective.
Results:
A proposal is based, with an integrating and multidimensional character, to incorporate the sustainable competitiveness perspective into the strategic business decision-making process.
Conclusions:
The strategic business decision-making process is enriched by the contribution of the sustainable competitiveness perspective, emphasizing the company as a driver of prosperity and growth in the long term, by providing a comprehensive perception of reality, determining the problems and the decision alternatives from an interrelated multidimensional perspective.
Keywords : Sustainable competitiveness; Strategic decisions; Business strategic decision-making process.
