Abstract

TAMAYO RUEDA, Deymis  and  MENESES PLACERES, Grizly. Strategy to improve the Informational Behavior of university professors in Villa Clara, Cuba. Rev. cuba. inf. cienc. salud [online]. 2021, vol.32, n.1  Epub Mar 01, 2021. ISSN 2307-2113.

The information literacy of students and professors at the Central Universidad "Marta Abreu" of Las Villas, is a priority for the success of the teaching and research processes. The Direction of Scientific-Technical Information implemented several actions for the information literacy among the university faculty. The objective of this research was to propose a strategy that enhances the informational behavior of university professors in Villa Clara, and to validate the proposed strategy in the institucional context. A mixed approach was applied, using theoretical and empirical methods. For the conception of the strategy, the ethnographic method prevailed, with participant observation techniques, the interview, the focus group and the questionnaire as complements. For the diagnosis prior to the strategy proposal, a qualitative sampling of voluntary participants was applied. For its validation, a stratified probabilistic sample was chosen. Two instruments for collecting information were developed for diagnoses. As results, a strategy was obtained to enhance the informational behavior of university professors in Villa Clara and the validation of the proposed strategy through the variable effectiveness of strategies, with its dimensions flexibility, design, leadership and resources. As a complement to the strategy, a virtual information literacy course was created for university professors in Villa Clara, available in the Moodle virtual learning environment of the UCLV. The diagnoses that was carried out showed that they possess certain informational behaviors that are not in accordance with international trends in terms of access and use of information in the university context. The effectiveness of the strategy to enhance informational behavior in Villa Clara university professors was applied and verified.

Keywords : Information behavior; university professors; information literacy; Villa Clara; strategy.

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