Abstract

ZENEA MONTEJO, Mercedes; ARCIA SOCORRO, Brenda  and  GUERRA, Oscar Llanes. Methodology for the Use of the Strategic Diagnostic Tool in Non-Agricultural Cooperatives. Estudios del Desarrollo Social [online]. 2019, vol.7, n.3, e17.  Epub Oct 21, 2019. ISSN 2308-0132.

This article shows the experience gained in advisory processes to develop the strategic planning process in CNA. The different actions carried out are presented, as well as the instruments used, which facilitated the incorporation of a strategic approach to the management of these new cooperatives and the use of strategic planning tools. This allows these organizations to direct actions towards their own strengthening, boosts their growth and encourages their adaptation to changes in the environment. Specifically, the methodology for conducting the strategic diagnosis is shown, the results of which serve as the basis for the elaboration of a strategic plan in these Cuban organizations; which constitutes the objective of the work.

Keywords : management; strategic actions; strategic planning.

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