Abstract

FERRAN FERNANDEZ, Yamilé; HERNANDEZ GARCIA, Lissette  and  LERENA INSUA, Emma Yecenia. Urban imaginary, between entrepreneurship and empowerment. ARCIC [online]. 2019, vol.8, n.20, pp.130-139.  Epub June 01, 2019. ISSN 2411-9970.

Mediated by the opening of the Cuban economic model to service SMEs, Havana, as a city center, projects unprecedented significance from consumption; new flows, metaphors, imaginaries and urban narratives envision another reality.

Keywords : urban identities; consumption; entrepreneurship.

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