Abstract

CANO-PEREZ, Annia; RIOS-LEONARD, Isabel  and  PONCE-LEGRA, Uri. Think of Early Childhood as a Significant Audience. Estudios del Desarrollo Social [online]. 2023, vol.11, n.3  Epub Dec 01, 2023. ISSN 2308-0132.

This article arises from the results of an investigation related to the promotion of an audiovisual culture for children and families in early childhood, through the use of multiple screens. This arises from the theoretical and empirical deficiencies in audiovisual consumption for the development of early childhood in Cuba. Its main objective was to socialize the partial results obtained. A dialectical-materialist paradigm was used, with a mixed approach, supported by theoretical, empirical and mathematical methods, which made possible the preparation of a conceptual theoretical framework that supports the interpretation and performance of social agents, based on an audiovisual culture for the Cuban early childhood and the design of a methodological package that allows the approximation to the characterization of the audiovisual consumption of the child from 0 to 6 years. In addition, actions are carried out, from the establishment of alliances with organizations and institutions of the community, in order to fulfill the objective of the project. Its results have a great social contribution because they contribute to the formation of the maximum possible comprehensive development of early childhood children, as well as to the consumption habits of their families. An economic contribution is also made in order to promote the quality of audiovisuals for early childhood children.

Keywords : audiovisual consumption; early childhood; significant public.

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